KITA held the '2017 Tokyo Korean
- 107 Korean promising SMEs participate in the
event for 2 days from 18th -
Over the past 50 years, bilateral trade volume
between Korea and Japan has increased from 200 million dollars in 1965 to 71.8
billion dollars in 2016. Human exchanges between the two countries have
increased every year, reaching 8 million. However, since the end of last year,
the relationship between Korea and Japan has not been able to escape from the
frozen status due to the history issues and trade and investment between the
two countries have also been shrinking.
Korea International Trade Association (Chairman, Kim In-ho) held the '2017
Tokyo Korean Product Fair' for two days from April 18 at the Tokyo
International Forum with a view to narrowing the distances between Korea and
Japan and further expanding the entry of Korean small and medium-sized
companies into the Japanese market.
year marked the 16th anniversary of the event. This event is
designed to display Korean products and carry out consultation meetings with
1,300 buyers from 1,100 Japanese retailers and importers, including Kyosera
Co., Ltd., Otsuka Sangyo Co., Ltd., Tokyu Hands Co., Ltd., CJ Japan Co., Ltd.,
etc. 107 Korean promising small and medium-sized enterprises that were selected
from 9 local governments including Gyeonggi Province also participated in the
domestic market is recovering slowly, and the special demand for the 2020 Olympic
Games in Tokyo is anticipated. Therefore, Korean promising small and
medium-sized companies from each industry, including 28 health and beauty
product companies including cosmetics, 34 household item companies, 15 electric
and electronics companies, 12 machinery and environment companies and 18
agricultural and fishery product companies took part in the fair and sounded
their possibilities of entering into Japanese markets.
the products that were prepared by reading the trends in the Japanese market
caught eyes of the participants. Among them, 'IT industry', which is attracting
attention as the recent key growth engine of Abenomics, 'silver industry',
which is building a super market with a total size of over 100 trillion yen,
and the products from 'beauty industry', which has been displaying steady
growth received favorable reviews.
Device CO., LTD. participated in this fair by targeting the silver
industry which is rapidly emerging as
the driving force for the Japanese consumer market. The company has already
introduced reasonably priced products equipped with a GPS terminal with a
function to detect and protect a demented elderly person by recognizing that
the shoes with the same function in the Japanese market were expensive.
products have attracted a great deal of attention from Japanese buyers with the
advantage of the GPS terminal which is attachable to the shoe outsole
regardless of the size or design of the shoe.
Smart City Grid CO., LTD. received favorable responses by introducing products
equipped with IoT function. The buyers expressed positive reactions to the air
pollution detection sensor built in the product which performs way beyond the
existing air purifiers for cars as it measures the air pollution level in
detail and operates the air cleaner in accordance with the situation or
controls the other devices automatically. Although air purifiers for
automobiles are widely sold in Japan, the company has been targeting the
Japanese market with differentiated functions that are automatically controlled
after measuring air quality.
head of KITA’s International
Affairs Group said “Japan's
economic growth rate is expected to bounce back to 1.2 percent in 2016, and the
economic growth will continue due to low yen and the rise of share price.” He added “KITA will
continue to provide opportunities to interact with Japanese buyers through
online as well as offline channels."