KITA, COEX, Posco Daewoo Expand Mice
- Signed ‘MOU to enhance
global competitiveness of the MICE industry and support overseas marketing of
small and medium-sized exporters’ -
The Korea International Trade Association (Chairman, Kim In-ho), the Coex (CEO, Byun Bo-kyung) and POSCO
Daewoo Corporation (CEO, Kim Young-sang) signed a memorandum of understanding
at Trade Tower in Samseong-dong, Seoul, on July 21, to enhance global competitiveness of the domestic MICE industry and support
overseas marketing of small and medium-sized exporters.
Through this business agreement, they will ▲ promote the globalization of the exhibition
convention, hosted (organized) by COEX, by utilizing the overseas network of
POSCO Daewoo, ▲ jointly plan and operate the
exhibition convention between COEX and POSCO Daewoo, ▲ utilize the global network of POSCO Daewoo to
help KITA to support overseas marketing of small and medium-sized exporters,
and ▲ develop other MICE industry and support overseas marketing of trade industry.
POSCO Daewoo, who hopes to take the second leap forward the
high-value-added growth business by moving away from the trading of commodities
as an existing general trading company, and COEX, which is looking for a growth
opportunity to become a global MICE company, are expecting to create a business
model that can generate win-win situation through this cooperation.
Kim In-ho, chairman of the Korea International Trade Association, said
"This MOU will provide an opportunity for the domestic MICE industry to
grow both quantitatively and qualitatively." He added “Also, it will be a
great help for the trade industry and MICE industry to make inroads into
Meanwhile, the Korea
International Trade Association submitted a project proposal to Seoul City in
October last year to develop a large-scale MICE complex in Jamsil Sports
Complex site to expand the infrastructure of the domestic MICE industry.
Currently, the KDI PIMAC (Public and Private Infrastructure Investment
Management Center) is evaluating the feasibility of the project.