KITA News and Reports
  • Chinese Tourists Steadily Increase Using National Day

    Chinese Tourists Steadily Increase Using National Day 


    - Need to develop experience-oriented tourism products to be prepared for the future targeting major tourists who are in 20s and 30s from Shanghai and Beijing -



    As Chinese tourists are continuously increasing due to long holidays, Chinese tourists are emerging as a moving consumer market.


    According to a report titled ‘China’s Tourism Consumption Trends through the National Day’ issued by the Beijing Office of the Korea International Trade Association, Chinese tourists using the National Day (10/1-8), one of China's two major national holidays, increased by 14.3 percent every year on average and have reached 6.17 million this year. The most popular tourist destinations were Thailand, followed by Japan, Singapore, and Vietnam. The report showed that Chinese tourists preferred large cities such as Shanghai, Beijing and Shenzhen when they traveled in China.


    According to Ctrip, China's largest online travel agency, the average consumption of tourists during the week of the National Day is 9,800 yuan to travel overseas and 3,200 yuan for domestic tourism. Chinese tourists spend 6,230 yuan in Thailand, the most popular spot, 7,870 yuan in Singapore, 8,900 yuan in Japan. It appears that they expend 15,000 ~ 20,000 yuan on average to travel countries in long-distance such as Europe.


    On the other hand, the cities with the largest consumption of overseas tourism per capita are Shanghai and Beijing, and the majority groups are in the 20s and 30s. Chinese tourists’ overseas travelling patterns are changing from duty-free shopping to more experience-oriented activities such rural experience and watching sports.


    Shim Yoon-seop, deputy director of the Korea International Trade Association's Beijing Office, said In order to be prepared for the improved relations between Korea and China in the future, it is necessary to come up with differentiated tourism services utilizing the advantages such as geographical proximity, low cost, and Korean culture, and tailor-made tourism products targeting the generations in the 20s and the 30s from Beijing and Shanghai, who are major tourist demand in China.


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