KITA’s Export Support Online
Platforms Are Stepping-stone for Small Exporters to Export
TradeKorea and Kmall24 support small and medium-sized companies to make inroads
into overseas and to strengthen their export capabilities -
a B2B e-commerce export support platform, and Kmall24, an online overseas
direct sales mall, of the Korea International Trade Association (Chairman, Kim
Young-joo) are playing a pivotal role in making inroads into overseas markets
and enhancing export capabilities of small and medium-sized companies.
Korea marks its 10th birthday this year and has contributed greatly
to the increase of the exports of small and medium-sized companies with the
efforts of the business matching team, which is made up of matching specialists
of each item. Last year, export contracts worth over 43 million dollars were
signed and in the first half of this year, exports contracts worth of 21.67
million dollars, increased by 38.5 percent year-on-year, were signed. In
particular, the performances of less than 7 years old start-up businesses were
outstanding. In the same period, start-ups’ export sales amounted to 11 million
dollars, mainly in cosmetics, household goods and IT products.
improvement of export capability of small and medium-sized companies is also
remarkable. According to the Korea International Trade Association, among the
applicants who applied through the TradeKorea in 2016, the exports of 807
novice exporters with the export volume of less than 1 million dollars
increased by 26.1 percent year-on-year. Small and medium-sized enterprises that
had had difficulties in finding export channels in overseas markets at first,
started exporting through TradeKorea. Now, with the foundation, they are
expanding their trading opportunities abroad by themselves.
Camp, a manufacturer of jump starters for automobiles, did not have any export
record. However, this year, the company sold 156,000 dollars worth of products
within a day through ‘K-ABC’, a joint venture of TradeKorea and Amazon to make
inroads into the US market. With the help of tradeKorea, Baekjoo Chemical, a
producer of plastic films, has signed its first supply contract of 13,000
dollars with a big buyer of Romanian construction equipment.
an overseas direct sales online shopping mall for the small and medium-sized
companies, is getting popular among the consumers in over 70 countries and its
sales are growing. Sales in 2017 increased by 139 percent compared to the
previous year. It continues to maintain
its growth rate at 33 percent in the first half of this year and is playing a
role as the overseas online marketing platform for small and medium-sized
businesses with limited export experiences.
Cosmetics, a domestic demand-oriented cosmetics distributor, has become a
global sales specialized distributor after successfully selling 60,000 dollars
worth of Korean cosmetic brands that are not well known in Korea yet to the
North American regions in the first half of this year through Kmall24. A
cosmetics brand SR biotek, which had no overseas direct sales experiences before,
launched a new brand in consultation with the specialized MD at Kmall 24 from
the planning stage of the brand, including suitable containers, packaging and
design for overseas sales and achieved approximately 20,000 dollars of sales.
is working on various promotional strategies utilizing the Korean Wave to
reflect the latest trends of overseas consumers. 'Hallyu Dramas Commerce' is a
new concept of marketing that sells the products on online platforms by
utilizing the copyright of the drama and the portrait rights of the actors
after exposing particular products in drama series. Small and medium-sized
companies' products that appeared in ‘Hello, My Twenties! 2’, A Korean Odyssey'
and What's Wrong with Secretary Kim’ were very popular and sold well in China
and other countries.
Duck-jin, head of the e-Biz services group at the Korea International Trade
Association, said, “As the
global e-commerce market has exploded in recent years, the significance of
online export platforms is growing.” He also added, “In the future, we plan to actively support start-up products armed
with ideas and technologies to make inroads into overseas markets through
TradeKorea and Kmall24.”