KITA Begins ‘My Trade’ Service
From 17th … It provides customized
information such as the company’s export status, promising market, rival
countries, etc. -
International Trade Association (Chairman, Kim Young-ju) started the
implementation of ‘My Trade’, trade information service customized for each
company, on September 17th.
'My Trade' is a
service that provides customized essential information to individual company by
selecting, analyzing and processing KITA’s trade information such as trade data
and reports, and the projects supported by KITA. The member companies are also
provided with KITA’s own information such as import and export performance data
and application details for the projects.
This service is
available via a banner on the top right corner of the KITA’s website
(http://www.kita.net) or a link in the recommendation service.
information', a member only service, provides the company’s trade status, such
as trading countries, items, and import and export trends, that are difficult
to identify without its own system. Moreover, it is possible to compare the
import and export performance and growth rate of other domestic companies that
have the same trading countries and items, so that the company’s objective
position can be identified.
Trade Information' menu recommends the most promising markets by counting each
country’s gross domestic product (GDP), population, credit rating, import
volume, share and tax rate if you enter only 6 digits of the HS (The
International Convention on the Harmonized Commodity Description and Coding System)
code of the item that you wish to export. Information on competitors, market
shares of the competitors and Korea in the recommended market is also
Services' recommends information on items and countries of interest selecting
from the 1200 annual projects supported by the export-related organizations. It
also shows 73 MC (Mentoring & Consulting) expert members who have been in
charge of overseas marketing for more than 30 years in the field of trade, 306
specialized trade agencies for imports and exports, relevant human resources
and training information.
head of Trade Big Data Deparment, said “‘My
Trade’ utilizes import and export data from 58 countries all over the world,
which takes up 94 percent of Korea’s export destinations.” He added, “Since it provides specialized
information of each company, it will greatly reduce the cost of market research
for the companies with little experiences and the companies seeking market
Starting with ‘My
Trade’, the Korea International Trade Association plans to advance big data
analysis and utilization methods, including the development of trade big data
platforms and service models, etc.