• KITA Utilizes Shopping Mall in Indonesia as Startup Testbed
    2020-04-28 hit 1600

    KITA Utilizes Shopping Mall in Indonesia as Startup Testbed

    - Opportunity for startups to participate in Lottemart Jakarta Testbed application will be accepted until May 8 -


    The Korea International Trade Association (Chairman: Kim Young-Ju) announced on April 29 that the body was recruiting companies to participate in the “Lotte Mart Testbed in Jakarta, Indonesia”, the first overseas testbed project for Korean startups to expand into overseas.


    The startups selected for the testbed will be able to apply their technologies to their fullest at Lotte Mart in Jakarta to maximize customer shopping convenience, increase sales marketing effectiveness, and reduce facility operation costs. In addition, there will be opportunities for them to verify products, services and technologies for two months, and on-site meetings with local venture capital (VC) investors.


    The Korea International Trade Association plans to expand the “Startup Overseas Testbed” program to landmark facilities in Europe, including Spain and Luxembourg in the second half of this year, starting with Indonesia in the first half.


    A total of 198 companies applied for the Coex Startup Test Bed, which was implemented for the first time in Korea by the Korea International Trade Association last year, and the startups with tracking technology of real-time parking lot location, artificial intelligence (AI) security robots, and eco-friendly technologies are finalizing their contracts with the affiliates of the Korea International Trade Association.


    Cho Sang-hyun, chief of Global Startup Center at the Korea International Trade Association, The multi-purpose complex facility is a mini smart city where the 4th industrial technologies such as AI, big data, and augmented reality (AR) can be applied. It is expected to be an outpost for startups to expand into overseas markets, and added, "We will continue to expand the support project that utilizes overseas landmark facilities as a living lab for Korean startups."


    Those who are interested in the Startup Overseas Testbed program, please apply via Innobranch (, KITA’s Global Open Innovation Specialized Platform, by May 8.

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