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South America’s Largest Food & Beverage Fair,
the Apas Show, is held in Brazil…
"Korean Fruit Beverages are ‘the Best’”
South
America’s Largest Food & Beverage Fair,
the
Apas Show, is held in Brazil…
“Korean
Fruit Beverages are ‘the Best’”
In Sao Paulo, Brazil, Korean
fruit beverages attracted much attention as the Apas Show, the largest food
& beverage fair in the South American region, was held.
The Apas Show, which was the
37th Apas Show this year, was launched on May 15 and was conducted
for a total of 4 days until the 18th. Approximately 850 companies
from around the world participated.
Other
than famous food & beverage companies, country pavilions were established
by Korea, Argentina, Mexico, Columbia, etc., and each presented various food
& beverage products from their countries.
At the Korea Pavilion, which
was set up hosted by Sao Paulo’s Korea Agro-Fisheries & Food Trade
Corporation, 6 Korean food & beverage companies participated, including
Manjun and Jio-En, and presented Korea food products that are marketable in
South America, such as fruit beverages, seaweed products and snacks.
The Korea Pavilion captured
visitors’ interest as tasting events were held, as well as cooking classes for
making bulgo-gi and soju-based cocktails.
Chung
Yoo-Sun, head of the Korea Agro-Fisheries & Food Trade Corporation’s Sao Paulo office, said, “At this year’s
fair, beverages with fruit pieces that can be chewed on like grapes and pears,
as well as kombucha tea with variety of flavors are especially popular... Korean companies that
participated in last year’s fair were able to attain deals worth USD 24 million
based on on-site trade meetings, and we are hopeful that there will be good
results this year as well.”
The host of this fair revealed
that about 120,000 visitors came to the fair this year, and through it, a
transaction size of about BRL 14 billion would be agreed upon.
(Provided by Newsis)
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