KITA News and Reports
  • KITA to Make Inroads into Chinese Midwest Market

    KITA to Make Inroads into Chinese Midwest Market

    -     Sent ‘China Trade Promotion Team’ to  Chongqing and Zhengzhou, China for 5 days from July 16 -


    The Korea International Trade Association (Chairman, Kim Young-joo) announced that it has dispatched 'The 2nd China Trade Promotion Team' to Chongqing and Zhengzhou, China for 5 days from July 16 to support Korean companies' entry into the Chinese market.


    This promotion group was consist of the total number of 30 small and medium-sized companies in consumer goods industries, including food, cosmetics, household goods, baby goods and kitchen products. It was planned to target Chinese domestic market taking advantages of the effect of tariff cuts from the Korea-China free trade agreement and the spread of Korean Wave in China. The participating companies had one on one business consultation meetings with 180 Chinese buyers on July 17. 


    Chongqing is a key city in the western region and a transportation hub bridging Eurasia and a strategic foothold for the one belt one road policy (silk road on land and the sea) that the Chinese government is aggressively promoting. In addition, Zhengzhou is the capital of Henan province and is an important transport hub in China. It is also a key city for the Rising Strategy in Central Region of China and is a promising area to advance into the Chinese market as e-commerce is well established in the city.


    During the visit to China, the Korea International Trade Association will visit the e-commerce company ‘Zheng Da Men’ located in Henan Bonded Logistics Center with the promotion team and tour unmanned mart and overseas direct sales O2O pick-up demonstration shop, and have a meeting with the local companies.


    Cho Hak-hee, the head of International Affairs Group at the Korea International Trade Association, said, In order for Korean small and medium-sized companies to grow into global companies, it is important to rapidly respond to the changes in the Chinese market. He added, The organization will continue to play a role as an on-line and off-line export support platform to strengthen Korean exporters’ capabilities and find buyers.


    The Korea International Trade Association has sent three trade promotion teams to the major cities in China over the last 18 years. The total number of 1050 Korean companies participated in and this is the second visit this year following the first visit in June. 


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