• KITA Held ‘Seminar on Overseas Market Entry Utilizing Online Marketing’
    2019-06-18 hit 553

    KITA Held Seminar on Overseas Market Entry Utilizing Online Marketing


    - Provided customized information for novice exporters such as the use of social media, buyer verification, intellectual property rights management, etc. -


    The Korea International Trade Association (Chairman, Kim Young-joo) held Seminar on Overseas Market Entry Utilizing Online Marketing at Trade tower in Samseong-dong on June 12th.


    During the seminar, novice export companies were introduced how to utilize customized online marketing such as social media trends, search engine marketing, discovering buyers and the ways to verify real buyers and brand and intellectual property rights management strategies. The event was attended by some 200 officers from the companies who are interested in B2B marketing.


    Oh Un-joo, the national brand marketer at EC 21, an export consulting company, stressed, "Target marketing tailored for each product is important. It is required to analyze popular social media such as YouTube, Facebook and Instagram in each country and the age and gender of the people who often use the social media.


    Park Min-young, head of Online Marketing Department at the Korea International Trade Association, said, Although online exports are steadily increasing, they are often limited to some companies. We will continue to hold practical seminars to help more companies exercise various online marketing techniques effectively.


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