International-Jingdong Signed “MOU to Promote Korea-China Business”
- Three parties will
cooperate to support promising Korean SMEs’ products and brands to make inroads
into the e-commerce market in China -
International Trade Association (Chairman: Kim Young-Ju) signed “Strategic Memorandum of Understanding (MOU) to Promote Korea-China
business” with LG International and Jingdong Worldwide
on July 1st in Beijing, China.
participants, including Park Min-young, head of Beijing Branch of the Korea
International Trade Association, Lee Kang-nyeong, head of Beijing Branch of LG
International, Yu Ronghua, head of Jingdong Worldwde Business Marketing, attended the ceremony.
small and medium exporters’ marketing activities are constrained, this
agreement was reached through the combination of the Korea International Trade
Association's supports for the export recovery of Korean traders, LG International's
willingness to achieve win-win cooperation with small and medium-sized
businesses, and Jingdong's efforts to attract outstanding brands of Korea.
International Trade Association plans to cooperate with LG International to
find products and brands of promising Korean SMEs that are struggling to expand
into the e-commerce market in China and to support product marketing and sales
utilizing Jingdong Worldwide.
head of Beijing Branch of LG International, said, “In times of difficulties due to the spread of COVID-19, we expect
large companies and small and medium-sized businesses to cooperate and bring
the K-Brand fever once again to the Chinese market,”
and added, “We hope that this support project will
contribute to Korea-China exchange and economic trade as an excellent example
of win-win cooperation.”
head of Beijing Branch of the Korea International Trade Association, stated, “As digital consumption and non face-to-face consumption are
currently leading the Chinese consumer market, we will make efforts to help
Korean traders recover exports by providing supports for Korean companies to
make inroads into the Chinese e-commerce market in the future.”