KITA News
  • KITA-LG International-Jingdong Signed “MOU to Promote Korea-China Business
    2020-07-01 hit 1909

    KITA-LG International-Jingdong Signed MOU to Promote Korea-China Business

     

    -  Three parties will cooperate to support promising Korean SMEs’ products and brands to make inroads into the e-commerce market in China  -

     

    The Korea International Trade Association (Chairman: Kim Young-Ju) signed Strategic Memorandum of Understanding (MOU) to Promote Korea-China business with LG International and Jingdong Worldwide on July 1st in Beijing, China.

     

    Some ten participants, including Park Min-young, head of Beijing Branch of the Korea International Trade Association, Lee Kang-nyeong, head of Beijing Branch of LG International, Yu Ronghua, head of Jingdong Worldwde Business Marketing, attended the ceremony.

     

    While Korean small and medium exporters’ marketing activities are constrained, this agreement was reached through the combination of the Korea International Trade Association's supports for the export recovery of Korean traders, LG International's willingness to achieve win-win cooperation with small and medium-sized businesses, and Jingdong's efforts to attract outstanding brands of Korea.

     

    The Korea International Trade Association plans to cooperate with LG International to find products and brands of promising Korean SMEs that are struggling to expand into the e-commerce market in China and to support product marketing and sales utilizing Jingdong Worldwide.

     

    Lee Kang-nyeong, head of Beijing Branch of LG International, said, In times of difficulties due to the spread of COVID-19, we expect large companies and small and medium-sized businesses to cooperate and bring the K-Brand fever once again to the Chinese market, and added, We hope that this support project will contribute to Korea-China exchange and economic trade as an excellent example of win-win cooperation.

     

    Park Min-young, head of Beijing Branch of the Korea International Trade Association, stated, As digital consumption and non face-to-face consumption are currently leading the Chinese consumer market, we will make efforts to help Korean traders recover exports by providing supports for Korean companies to make inroads into the Chinese e-commerce market in the future.

     

     


    List
    Prev
    KITA-5 Chambers of Commerce Established “Korea-Central Asia Economic Council”
    Next
    Amorepacific Selected 3 Startups as Primary Partners
KITA
Family Site