KITA Steps up to Find Key Ideas for Startups
- Hold contactless Hackathon
utilizing three technologies such as eye tracking, Extended Reality (XR), game
user analysis -
On February 4th, the Korea International
Trade Association (Chairman: Kim Young-ju) began to recruit participants for
the “Pivoting Hackathon with Startups” scheduled to be held in March .
The word hackathon is a combination of the words hack
and marathon referring to an event in which planners, developers, etc. form a
team and come up with ideas, and then launch new apps, web services, and
business models within a limited period of time.
This event is designed to to develop innovative
services and new business models by utilizing ▲eye tracking technology,
▲augmented reality (AR) and virtual reality (VR) technology, and ▲game user
behavior analysis technology of three startups Visual Camp, Salin and
TentuPlay, co-host of the hackathon.
Applications will be accepted from February 4th
to 24th, and received via e-mail (firstname.lastname@example.org). Afterwards,
the final will be held on March 9th after document screening and the
competition (February 26th to March 8th). In order to
prevent the spread of virus, all events will be conducted non-face-to-face.
This hackathon will be held with 9 million total in prize. The 9 teams that are
finally selected will enjoy additional benefits such as employment offers and
extra points for recruitment depending on the fields along with prize money.
Park Pil-jae, chief of Global Startup Center at the
Korea International Trade Association, said, “SpaceX has successfully expanded
its business from plant transplant project on Mars to rocket manufacturing, and
Slack has changed from game messenger into business messenger with proper
pivoting,” and added, “We hope that this hackathon will be a pivoting
opportunity for Korean startups to discover new business models, and we will
continue to expand startup events down the road.”