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KITA Held “KITA Contactless Grand Sourcing Fair 2021”
- 244 Korean companies had online video conferences
with 70 overseas buyers and Lotte Mart Vietnam …
KITA said, “We will continue to hold video conferences, online and offline fairs
and consultations until the pandemic situation improves -
The
Korea International Trade Association (Chairman: Christopher Koo) announced
that it held the “KITA Contactless Grand Sourcing Fair 2021” at COEX in
Samseong-dong for two days from March 30th to 31st.
The
main event was held for two days in a form of video conference for overseas
buyers and video conferences between large companies' certified trading
companies and domestic enterprises. As an additional event, a seminar took
place to inform the successful cases of exportd by utilizing non-face-to-face
marketing and video consultation strategies and techniques.
Lotte
Mart's local subsidiary in Vietnam participated in a video conference, which
took place as part of a project to support win-win exports of large
corporations and small and medium-sized manufacturing companies in cooperation
with the Ministry of Trade, Industry and Energy, and conducted consultations
with 50 Korean manufacturing companies. Lotte Mart Vietnam's merchandiser (MD)
of each item will select competitive companies through this consultation and
follow-up evaluation and hold local offline promotion events in Vietnam in
June.
In
the video conference for export consultation by inviting overseas buyers was
jointly held with the Ministry of SMEs and Startups. 70 overseas buyers from 16
countries including Europe, such as Spain, Italy and France, Middle East and
Asia participated in and carried out 320 consultations with 196 Korean food,
cosmetics and household goods companies. Large retail companies such as Paris
Store, a French supermarket chain, Central Retail Vietnam, a Vietnamese
retailer, and China Resources Vanguard Co., Ltd., a Hong Kong distribution
chain took part in the event as major buyers.
An
official from JDB Network, a large Japanese retailer, said, “We participated in
the event for sourcing new products and collecting information. We are
satisfied with many Korean companies with unique and competitive products.”
Chaeum Plus, which exports pet products, said, "We have participated in
KITA's video conference before, and we decided to take part in the event again
because we liked the buyer that the organization had matched for us,” and added,
“I hope that we will be able to make a contract as we have a good buyer.”
Chairman
Christopher Koo of the Korea International Trade Association visited the venue
on March 31st and encouraged participating companies by saying,
“Until the pandemic situation gets better, we will continue to provide supports
for the development of various overseas sales channels on a non-face-to-face
basis, such as video conferences for export consultation and online and
offline-linked exhibition consultations.”.
During
the online seminar held for two days, 4 companies that succeeded in exporting
through the video conference hosted by the Korea International Trade
Association shared their non-face-to-face marketing strategies, such as video
consultation strategies and how to use online platforms by market and item,
etc.
Kim
Hyun-chul, head of the Global Marketing Group at the Korea International Trade
Association, said, “Last year, we supported Korean companies' export
consultations through 45 video conferences as well as 38 online exhibitions,”
and added, “We made every effort to identify buyers' demand in detail and
provide optimal matching service and follow-up supports. As a result, various
success stories have been produced and the success experiences are spreading as
they are shared by the export industry. A virtuous cycle is being established.”
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