The Korea International
Trade Association (Chairman: Christopher Koo) held a product roadshow for two
days from June 1st both online and offline at Corferias in Bogota, Colombia and
COEX in Seoul simultaneously.
61 Korean companies
manufacturing consumer products including K-Beauty products and health foods
joined the event at which they met over 400 general consumers and 200 buyers
from 17 Central and South American countries including Colombia, Mexico,
Brazil, and Chile. Buyers and consumers got a chance to check out Korean
products exhibited at the local venue in person, where online meetings were set
up real time with the counterparts at the venue in COEX.