Korea International Trade Association (KITA, Chairman: Christopher Koo) signed
a Letter of Intent of offering testbeds for start-ups with the City of
Barcelona on August 31 at COEX, Samseong-dong in Seoul. The two parties
committed to continue on with collaboration to support Korean start-ups to make
inroads into the European market.
was ranked as the second most innovative city popular among entrepreneurs in
Europe. As of 2021, start-ups based on this city increased by 11% compared to
2020 to reach at least 1,900 start-ups.
these advantages, KITA has selected Barcelona as a gateway for Korean start-ups
to enter the European market. KITA collaborated with the Barcelona city
government since last year to open two rounds of testbed projects at key
landmark areas, including Casa Batllo - Gaudi Barcelona and Westfield Glories
shopping mall to verify and assess the feasibility of innovative technologies
owned by Korean start-ups.
signatories of the Letter of Intent are Seok-min Jang, the Head of the Digital
Innovation Group at KITA (right) and Pau Solanilla, the Commissioner of City
Promotion from the Barcelona city government (left).