By Lee Dong-in and Minu Kim
Samsung Electronics said on Tuesday it is more hopeful in restoring its pitiful reputation in China through its latest series of Galaxy S9 and Galaxy S9 Plus with bigger focus on software details.
"Samsung has been growing as a truly localized Chinese company. We will continue to make efforts to deliver new value to Chinese consumers and the country`s economy," said Koh Dong-jin, head of Samsung`s IT & Mobile Communications Division, during a showcase event in Guangzhou, China.
The company said it has established a business system that integrates R&D, production and sales organizations in China, while joining forces with many Chinese firms, including Baidu, Alibaba, Wechat, Mobike and Jingdong. Samsung also launched the Chinese-language edition of its artificial intelligence digital assistance Bixby late last year following Korean and English services.
The Chinese smartphone market is dominated by home-grown brands. Huawei, Oppo, Vivo, and Xiaomi accounted for 66.3 percent of the market last year, while Apple took fifth place with around 10 percent and Samsung Electronics remained out of the ranking after it lost ground due to local rivals that have launched competitively priced models.
Meanwhile, Samsung’s Galaxy S9 and Galaxy S9 Plus will be released in China on March 16 in midnight black, coral blue and lilac purple.