KITA (Chairman: Jin Sik Yoon) held a CES 2026 briefing session on Tuesday, 20 January at the Startup Branch in COEX.
This event was organised to help companies in establishing their plans for new projects by sharing up-to-date information on AI, robotics and mobility sectors. Approximately 100 people from small sized exporter companies and startups who were not able to attend CES 2026 in person attended the briefing session.
Today's briefing session was largely broken down into three parts: a) CES 2026 at a glance, b) global trends of key industries and c) CEX 2026 from the perspective of innovative companies. The focus of this year's CES was explained, which heavily emphasised the convergence and connection among industries, including the AI, robotics and mobility industries. Lectures by relevant experts also took place to share information on the implications of CES 2026.
Hee Cheol Jeong, the Executive Director of Global Marketing Group mentioned, "CES offers an important opportunity in gaining insights on the future direction of industrial sectors as it is an world-class exhibition specialising in innovative technologies." He added, "A CES briefing session is organised by KITA every year, and by taking it as an opportunity, we aim to share up-to-date technology trends in a timely manner to support companies in establishing future business strategies and strengthen their competitiveness in expanding overseas business operations."